Yesterday I sat down to write a programme for an Away Day. The group is a local community group focusing on improving the experiences of lesbian, gay, bisexual & trans people in later life – particularly in the context of health and social care. The aims of the Away Day are for members of the Action Group to get to know each other better, to explore the contacts and connections that people are carrying round in their heads so we can start mapping routes in to the health sectors and to share ideas about how to develop a promotional strategy.
After about 30 mins sitting in front of my laptop with a sketchy plan in front of me I suddenly had a brainwave – and felt a little foolish that I had not thought of it before. Of course – the Voice framework in the Axis of Influence series offers a whole load of discussion questions and activities which could look a bit like an Away Day programme. I have to admit to hunting around a bit before I found my own copy of the resource pack – it is a long time since I have made reference to it – when the Government changed and money was pulled out of local authorities and the voluntary sector resulting in huge levels of redundancy, job change, job insecurity – the capacity, interest and investment in community groups being supported to influence nose-dived and my Voice resource pack went into a cupboard.
I realised that the remit for the day is of course all about influence – and that the Voice framework is designed to help groups to develop internally as well as influence externally – perfect – there must be something in the pack that has already been tried and tested, rather than starting from scratch. Putting the programme together was a dream once I realised this and all the activities are there – all I had to do was select what would work best for this group!
So – here we go:
Voice – Step 2 Know Why You Want to Influence
we will start the day looking at what the group has achieved and what the individuals get from being a part of it
we will then look at who makes the decisions that affect the lives of older LGBT people, leading into a look at the health & social care structures in the County.
from this we want to start looking at people!
Voice – Step 7 Know who to influence
with the context in mind from the first part of the day, we will start drawing a map of what/who each member of the group knows, where personal contacts might lie and who needs to be targeted to build relationships or connections
we bring in the group’s strategic aims at this point to ensure that the people being identified are in the relevant context for what the group wants to achieve and we start looking at what these people may want to hear so the group can be a bit canny about future approaches.
Voice Step 9 Know how to influence
this Step in Voice offers ideas about the questions I can ask the group to help develop ideas for a promotional strategy. It suggests the different ways that influence happens and suggests activities where members of the group share examples of these – from their own experience or something they have heard about. This can then lead into a discussion about the different media that can be used to take messages forward. There is always a tendency for people to focus on this media when discussing promotional strategies – we seem naturally inclined to list media methods: magazines, facebook, leaflets – rather than starting with the most effective technique to adopt – be it whispering messages in the ears of influential people, demonstrating in a crowd, negotiating our way in to sit around an influential table …
Voice reminds us to do this and then to agree the practical and complementary ways in which to carry the words to different audiences.
I have forgotten what a joy it is to work with Voice and how much I personally used to get from facilitating sessions – I am reminded how it always does something, it always gets discussions going and is a very rewarding experience so I am looking forward to the Away Day and bringing it all back to life! Oh, and I estimate that, using Voice to plan this session has saved me about 3 hours planning time.
For those of you unfamiliar with Voice and with no access to the resource pack (which comes with a training course), you can work through some of the thinking behind it for FREE with no strings attached by logging into our sister-site online resource: changes Foundations
Of course, a Voice needs an echo to be fully rounded ….. but that’s another story!
Community Empowerment, as described by changes, can be understood by breaking it down into five distinct but inter-related dimensions. They illustrate that an empowered community is:
Each linked dimension can be interpreted as:
• process (working in ways which are empowering) and
• outcomes (empowered individuals, groups, organisations & communities)
The 5 dimensions make ‘community empowerment’ very practical and identifiable; they describe how the values of community development* can be put into action. SAND is a Shropshire-based initiative looking at the issues impacting on older Lesbian, Gay, Bisexual & Trans people accessing health & social care services – it has an action group and is taking a community development approach which offers a fantastic example of the changes Community Empowerment Dimensions in action.
SAND stands for Safe Ageing No Discrimination. Below are the 5 Community Empowerment Dimensions, illustrated with stories about SAND practice.
Outcome: Confident communities – This is about putting the community development value around LEARNING into practice: recognising the skills, knowledge and expertise that people contribute and develop by taking action to tackle social, economic, political and environmental problems
• members of the SAND action group have already changed their beliefs that it is worth trying to change things
• several members who have never campaigned as ‘out’ gay people now do
• SAND members are recognising and utilising their own skills and expertise
Outcome: Inclusive communities – This is about putting the community development value around
EQUALITY into practice: challenging the attitudes of individuals and the practices of institutions which discriminate and marginalise people
• SAND is all about challenging health and social care discriminatory practices
• SAND is being invited to give presentations to providers and professionals e.g. solicitors for the elderly network, local advice and information advocacy forum
• SAND has created a safe space for people to talk about their own experiences
Outcome: Organised communities – This is about putting the community development value around PARTICIPATION into practice: facilitating democratic involvement by people in the issues which affect their lives, based on full citizenship, autonomy and shared power, skills, knowledge and experience
• SAND is an open and transparent group and aims to build slowly, developing a structure that works for SAND, rather than imposing a ready-made structure
• SAND values the experiences of all members of the group and is building a sense of real community and solidarity
• An action plan was developed via facilitated discussions
Outcome: Co-operative communities – This is about putting the community development value around
CO-OPERATION into practice: working together to identify and implement action based on mutual respect of diverse cultures and contributions
• SAND is building links with other local and national LGBT networks and initiatives
• SAND is linking with other involved in relevant national research
Outcome: Influential communities – This is about putting the community development value around SOCIAL JUSTICE into practice: enabling people to claim their human rights, meet their needs and have greater control over the decision making process which affect their lives
• SAND is currently undertaking participative research funded via HealthWatch to influence health and social care provision locally
• SAND intends to influence the debate around LGBT health and social care
• SAND has high profile named supporters including Sandi Toksvig, Peter Tatchell and Tom Robinson
SAND is in a unique position to gather information and evidence about what is happening to older LGBT people. The only way we can do this is by taking a community development approach, rather than seeing people as individual consumers of care. SAND is working through LGBT networks and contacts to connect with people and communities who are often hidden and marginalised (for very good reason). The aim is to facilitate safe spaces for people to define the issues that impact on them and develop collective solutions that are meaningful. SAND also wants to build social capital and develop supportive local community based solutions, as well as holding services to account.
Something to illustate how important this approach is – in the whole of Shropshire out of at least 4000 LGBT older people over the age of 65 – SAND knows of only ONE person in a care home setting……who hasn’t come out to her carers! Where are the rest? Their needs are clearly not being met. For more information go to http://lgbtsand.wordpress.com
*changes acknowledges that people express the values of community development in different ways. This interpretation is drawn from the Strategic Framework for Community Development, CDX 2000. Others may be found in the National Occupational Standards for Community Development Work.
changes has been involved in the development of The Charter for Community Development in Health. It is a call to action for CCGs, local authorities and Health and Well-Being Boards to develop, support and commission community development. It is also a call to government and NHS England to create the conditions to make that as easy as possible.
You can read the Charter here: A-CHARTER-FOR-COMMUNITY-DEVELOPMENT-IN-HEALTH(1)
We hope people and agencies will see this Charter as both a challenge and a solution to making it easier to improve equitable access to health for all.
The Charter addresses all those with decision-making power at local and national levels, as well as those with a duty and role to influence those decision-makers – organisations like Healthwatch and Governors of Foundation Trusts. The approach championed by this charter will help them in the delivery of their duties to local people, which includes consultation and engagement more broadly as well as their new duties around the social determinants, quality of life, isolation, reducing obesity, mental health and premature mortality.
The Charter will be launched in London on 9th July – if you’d like to attend contact: email@example.com
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